Tugas 1 Penulisan Bahasa Iklan (softskill)
Nama: Widiastikka
NPM: 17616633
Kelas: 1SA05
NPM: 17616633
Kelas: 1SA05
1)Definition Of Advertising
Advertising is the nonpersonal communication of
information usually paid for and ussualy persuasive in nature about product,
idea or service by identified sponsors through the various media.
2)Function Of Advertising
-
Information
-
Brand Identity
-
Promoting Action
-
Improving Customer Base
-
Product Creation
-
Purchase Persuasion
-
Education
3)Type Of Advertising
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Newspaper
-
Magazine
-
Radio
-
Television
-
Directories
-
Outdoor and transit
-
Direct mail
-
Online
4)Requirement Of Advertising
-
The words did not have a double
interpretation
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Spoken language attractive and easily
remembered
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Should not be demeaning or derogatory
similar products from other companies
-
Not tell lies
-
Ads must be with regard to grammar
5)History Of Advertising
4000BC Egyptians used papyrus to make sales messages
and posters. Commercial messages and political campaign
displays have been found in the ruins of Pompeii
and Arabia. Lost and found
advertising on papyrus was common in Ancient Greece
and Ancient Rome. Wall or rock painting for commercial
advertising is another manifestation of an ancient advertising form, which is
present to this day in many parts of Asia, Africa, and South America.
Century 17, advertisement started to appear in weekly newspapers in England.
Century 18, In the 18th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as modern people rejected traditional cures. However, false advertising and "Quackery" became common. British newspapers in the 1850s and 1860s appealed to the increasingly affluent middle-class that sought out a variety of new products. The advertisements announced new health remedies as well as fresh foods and beverages. The latest London fashions were featured in the regional press. The availability of repeated advertising permitted manufacturers to develop nationally known brand names that had a much stronger appeal than generic products.
Early 1920, the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers.
Early 1930, The Great Depression forced businesses to drastically cut back on their advertising spending. Layoffs and reductions were common at all agencies. The New Deal furthermore aggressively promoted consumerism, and minimized the value or need of advertising. Historian Jackson Lears argues that "By the late 1930s, though, corporate advertisers had begun a successful counterattack against their critics." They rehabilitated the concept of consumer sovereignty by inventing scientific public opinion polls, and making it the centerpiece of their own market research, as well has the key to understanding politics.
Cable television from the 1980s, The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, and ShopTV Canada.
On the Internet from the 1990s, with the advent of the ad server, marketing through the Internet opened new frontiers for advertisers and contributed to the "dot-com" boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, a number of websites, including the search engine Google, started a change in online advertising by emphasizing contextually relevant ads based on an individual's browsing interests. This has led to a plethora of similar efforts and an increasing trend of interactive advertising.
Century 17, advertisement started to appear in weekly newspapers in England.
Century 18, In the 18th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as modern people rejected traditional cures. However, false advertising and "Quackery" became common. British newspapers in the 1850s and 1860s appealed to the increasingly affluent middle-class that sought out a variety of new products. The advertisements announced new health remedies as well as fresh foods and beverages. The latest London fashions were featured in the regional press. The availability of repeated advertising permitted manufacturers to develop nationally known brand names that had a much stronger appeal than generic products.
Early 1920, the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers.
Early 1930, The Great Depression forced businesses to drastically cut back on their advertising spending. Layoffs and reductions were common at all agencies. The New Deal furthermore aggressively promoted consumerism, and minimized the value or need of advertising. Historian Jackson Lears argues that "By the late 1930s, though, corporate advertisers had begun a successful counterattack against their critics." They rehabilitated the concept of consumer sovereignty by inventing scientific public opinion polls, and making it the centerpiece of their own market research, as well has the key to understanding politics.
Cable television from the 1980s, The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, and ShopTV Canada.
On the Internet from the 1990s, with the advent of the ad server, marketing through the Internet opened new frontiers for advertisers and contributed to the "dot-com" boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, a number of websites, including the search engine Google, started a change in online advertising by emphasizing contextually relevant ads based on an individual's browsing interests. This has led to a plethora of similar efforts and an increasing trend of interactive advertising.
Source:
www.wsu.edu
www.azcentral.com
www.business.qld.gov.au
www.siswamaster.com
www.wikipedia.com
www.wsu.edu
www.azcentral.com
www.business.qld.gov.au
www.siswamaster.com
www.wikipedia.com
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